Futura Medical Group
Scope and publication approval pending
Corporate Communications & Healthcare Reputation
Strategic communications for a multi-brand healthcare group, connecting business priorities, medical expertise and public trust.

STRATEGY. COMMUNICATION. IMPACT.
We bring clarity to brands, relevance to stories and purpose to communication.
Boutique. Founder-led. Strategically minded.
Selected Work01Our approach
The right message begins with the right questions. We work closely with brands, founders and organisations to understand their business priorities, define what matters, shape a distinctive point of view and bring it to life across the right channels and experiences.
02Expertise
We define what makes a brand distinct.
Positioning · Brand architecture · Naming · Verbal identity & messaging · Market-entry & product-launch strategy
We connect business priorities with meaningful communication.
Corporate & brand communications · PR & media relations · Reputation · Stakeholder & internal communications · Editorial direction
We help expertise find its voice.
Founder & executive positioning · LinkedIn strategy · Thought leadership · Ghostwriting · Speaker & editorial positioning
We turn strategy into a coherent brand presence.
Social strategy & management · Editorial content · Campaign concepts · Influencer collaborations · Selected creative production
We create experiences worth remembering.
Press events & intimate brand launches · Executive gatherings & regional events · Press trips · Creative concept & production oversight · Event PR
03Selected Work
Different contexts. A considered approach to each.
Scope and publication approval pending
Corporate Communications & Healthcare Reputation
Strategic communications for a multi-brand healthcare group, connecting business priorities, medical expertise and public trust.
Scope and publication approval pending
Executive Positioning & Thought Leadership
Positioning a leadership advisory voice through editorial strategy and executive communications.
Scope and publication approval pending
Product Launch & Brand Communications
Developing the communication approach for an innovative product entering the local market.
In development / Upcoming
Brand Strategy, Naming & Verbal Identity
Building the foundations of a new beauty concept, from positioning and naming to brand language.
Scope and publication approval pending
Event PR & Media Relations
PR and media communications support for a sports event.
Scope and publication approval pending
Curated Press Event
Media event for a bookstore opening, combining brand experience and editorial visibility.
04Founder
I founded ECHO 360 to offer a more personal way of working: senior strategic thinking, direct collaboration and the right creative partners for each challenge.
Ivana Petković Čevra
Founder, ECHO 360
Meet the founder ↗05Contact